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Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live. Visit the Today tab. Explore in-app events like movie premieres, gaming competitions, and livestreams. Or find them via search and on app product pages.
Discover amazing apps with a rich search experience. App product pages give you the information you need when deciding what to download. Each app is required to ask for your permission so you can choose what data to share. Even if you grant access once, you can revoke it later. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data.
System-level protections prevent an app from accessing data from other apps without your explicit permission. When you download an app, it should work as promised. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.
Learn more about the App Store Review Guidelines. You should never have to worry about inappropriate content. We strongly support all points of view being represented on the App Store. But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for their children.
Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Apps help unlock the full potential of your Apple devices. Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like supersmooth scrolling, to seeing how a new sofa might look in your living room before you buy it.
We help app developers take advantage of our latest hardware technologies. Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private. Browse or search for the app that you want to download. Tap or click the price or Get button. If you see the "Open" button instead of a price or Get button, you already bought or downloaded that app. How to find apps that you bought You can find your apps in your App Library.
If you can't find the App Store If the App Store is missing on your device, you might have parental controls turned on. If you have an issue when you download apps To buy apps from the App Store, you need an Apple ID and a payment method.
If you have trouble downloading an app that's larger than MB over cellular, open the Settings app. If an app does not work Learn what to do if an app closes unexpectedly or won't open. If an app isn't working as expected, you can contact the app developer.
Or report a problem to Apple. Learn how to buy and use apps on other Apple devices Download apps on your Mac. Download apps on your Apple TV. You can also filter data by date ranges, transaction types, subscription offerings, territories, and other metrics. View your final proceeds for each month, with earnings broken out by territory and currency.
See the rates used to convert your earnings from local currencies when available and any taxes and adjustments applied. You can also download more detailed reports of all transactions, including the number of units sold per app or in-app purchase, for the month.
To get started, sign in to App Store Connect. View in English. View Account. App Analytics Find out how customers discover and engage with your app. App Store Performance See how many users discover your app while searching or browsing on the App Store, and find out which apps and websites bring customers to your product page.
Marketing Campaigns Measure the performance of your marketing campaigns across channels, such as social media, email, and paid advertising, so you can focus on the campaigns that are most effective. App Clip Performance Understand how users discover and engage with your App Clip, so you can measure performance over time.
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